CURRICULUM MAP: 10176.map

Electronic Design II (ACP) 836
Package Design

TIME FRAME:
GRADE: 9-12
CONTACT:

         MAP LEVEL:

01.4 THE ARTS - VISUAL ART --- 01.4.2.9.1 --- 01.4.5.9.3 --- 01.4.6.9.4 --- 01.4.1.9.1
04.2 LRIT - COMPUTER TECHNOLOGY --- 04.2.1.9.1 --- 04.2.3.9.3 --- 04.2.4.9.2 --- 04.2.5.9.8 --- 04.2.2.9.5
03.0 LANGUAGE ARTS --- 03.0.2.9.1



1. What are the qualities of good package design?
2. How do designers market their work to clients?
3. What are effective research techniques?
4. What are safe and effective paper construction techniques?
5. How is color used in package design?




This unit emphasizes learning effective/efficient use of Graphics software: Illustrator and Photoshop, applying the elements of design in creating visual images, learning hand-building techniques: measuring,cutting, and pasting, learning the visual and emotional qualities of color, learning effective presentation skills, using typography,
learning the creative process: concept/ idea development, using effective research skills to understand their "target audience."



When creating a concept and design for a package, students will develop the ability to:
-- use modern graphics software (Illustrator and Photoshop) effectively and efficiently,
-- apply the elements of design,
-- demonstrate an understanding of hand-building techniques: measuring,cutting, and pasting,
-- apply the visual and emotional qualities of color,
-- exhibit effective presentation skills,
-- demonstrate an understanding of marketing,
-- follow a "creative process" in developing a concept (theme).



All students will:

-- be instructed on the creative process,
-- be instructed on the use of Illustrator and Photoshop software,
-- be instructed on the use of color in visual design,
-- be instructed on the elements and principles of art,
-- be instructed on cutting, measuring, and gluing techniques,
-- be exposed to examples of good visual design,
-- be introduced to careers in visual graphics and communication,
-- recieve feedback on their own artwork,
-- be involved in group discussions of their work,
-- be required to communicate ideas through writing,
-- be instructed on the effective presentation of their work to a group.



1. Homework is used as a formative and summative evaluation tool.
2. Quizzes and tests are used to access concrete information such as vocabulary, equipment use, and procedures.
3. Project evaluations may take the form of group critiques, rating scales, checklists, written evaluations, and teacher interviews.
4. A portfolio demonstrates skills learned and personal, aesthetic growth. The body of work stands as a visual record of the creative process experienced throughout the semester.
5. Group discussions give insight into the creative process and problem solving, providing an avenue for learning, how to talk about art, how to view art, and how to improve one's skills.



Equipment:
One fully equipped, up-to-date Macintosh computer system per student
One computer system for the teacher- with additional RAM, processor speed, and storage to handle the course requirements
One digital projector system for presentation
Up to four, efficient color printers with abilities to print sizes up to 24X34"
Three digital scanners
Three, 5+ megapixel digital cameras
Other hands-on building equipment for cutting and pasting



Prerequisite courses are: Art 1 and Electronic Design 1