100 19006 120 Broadcast Production Technology (SCP) 793 130 unit 6 - News Stories and Advertising 140 2 weeks 150 11-12 160 170 2 180 210 09.0 Technology Education 211 1.9.1 212 2.9.1 213 2.9.2 214 2.9.3 215 2.9.4 216 4.9.5 220 09.0 Technology Education 221 5.9.1 222 7.9.2 223 7.9.8 224 3.9.3 225 3.9.4 226 3.9.5 230 23.3 Language Arts - Communicating with Others 231 2.9.1 232 2.9.2 233 1.9.3 234 235 236 240 01.4 The Arts - Visual Art 241 1.9.3 242 6.9.3 243 6.9.4 244 245 246 250 04.2 LRIT - Computer Technology 251 1.9.1 252 2.9.7 253 3.9.1 254 255 256 300 1. What is Broadcast Technology? 300 300 2. What makes up a quality production? 300 300 3. What constitutes a story? 300 300 4. What is scripting? 300 300 5. How do you cite references and sources? 300 300 6. What is advertising? 300 300 7. How do you determine your target audience? 300 300 8. How do you create an effective advertisement? 400 How does the mass media affect what we do in every day life? 400 400 What are the different parts of a news broadcast? 400 400 How do you gather and determine worthwhile information? 400 400 What interviewing techniques are used for gathering information? 400 400 Who are you targeting and what are some targeting techniques? 400 400 What are some advertising techniques and their purposes? 400 400 How do camera angles and sound bytes affect advertising? 400 400 500 Students in Broadcast Production Technology will develop the ability to: 500 500 --Identify different advertising techniques, 500 500 --Storyboard an advertisement or news broadcast, 500 500 --Write a script, 500 500 --Work with the more technical aspects of the studio environment, 500 500 --Experiment with different camera angles and audio techniques. 500 500 500 500 600 All students will: 600 600 --Be exposed to various forms of mass media and its affects on what we do in every day life, 600 600 --Be involved in storyboarding a news broadcast, 600 600 --Be exposed to information gathering and script writing for stories in a news broadcast, 600 600 --Be exposed to various advertising techniques, 600 600 --Experiment with different camera angles and audio techniques to relay various messages in advertising. 600 700 The student will be able to describe targeting techniques. 700 700 The student will be able to demonstrate how to properly use a video camera. 700 700 The student will be able to effectively produce a news broadcast. 700 700 An example of a grading rubric is as follows: 700 700 10 minute Chroma Key 700 700 This will be a 10 minute chroma key production that will show different aspects of how chroma key is used. You are to place yourself in a scene that does not normally happen in real life (in space, on water, in a beehive, etc.). As you are in this “space”, you will be describing where you are and what you are doing. 700 700 What is key to this production is how seamlessly you will fit into the scene and how smooth the production can go. You can get the background video on line (music videos, car races, bike racing, etc) or make your own. 700 700 Final finished piece will be placed in folder as an avi. Scripts, prop sheets, video sources will all be listed and made into a neat, typed packet. No more than two to a group. 700 700 700 The purposes of this exercise are as follows: 700 700 1. Learn how to develop a preplan or script 700 2. Learn how to set shots (shoot to edit) 700 3. Learn how to add sound tracks 700 4. Learn how to use different tools specific to the program 700 5. Learn how to edit 700 6. Learn how to prepare set and props 700 700 700 You will be evaluated on the following points: 700 700 1. Pre-approval to include script, props, lighting 30 points _____ 700 2. Clear audio 700 (No unwanted background noise, 700 even levels between scenes, etc.) 10 points _____ 700 3. Crisp video (no washouts, focus, composition, etc.) 10 points _____ 700 4. Printed final script, prop sheet, lighting grids (in packet) 20 points _____ 700 5. Clear chromakey process 20 points _____ 700 6. Saved as avi in folder 10 points _____ 700 700 800 Field trip to television station for a news broadcast. 800 800 Field trip to an advertising agency involved in video advertisements. 820 Industry publications such as VIDEO MAKER 820 820 Internet resources 820 820 Outside professionals in the field 820 820 Computer lab 820 820 Studio equipment