CURRICULUM MAP: 19006.map
Broadcast Production Technology (SCP) 793
unit 6 - News Stories and Advertising
TIME FRAME: 2 weeks
GRADE: 11-12
CONTACT:
MAP LEVEL: 2
09.0 TECHNOLOGY EDUCATION
09.0.1.9.1
-- Students will identify how the development and production of products and services are dependent on the transformation of available resources
09.0.2.9.1
-- Students will forecast trends in communications, production, transportation and the bio-related technologies, and project their potential impacts
09.0.2.9.2
-- Students will employ the input, process, output, feedback system model to their evaluation of technological impacts
09.0.2.9.3
-- Students will evaluate technologies based on their positive and negative outcomes
09.0.2.9.4
-- Students will discuss societal and industrial responsibilities for using proper hazardous waste disposal techniques
09.0.4.9.5
-- Students will know the laws related to copyrights, trademarks and patents
09.0 TECHNOLOGY EDUCATION
09.0.5.9.1
-- Students will apply organizational skills to classroom and laboratory activities
09.0.7.9.2
-- Students will demonstrate the proper use of the terminology associated with electronic publishing, graphic arts and computers
09.0.7.9.8
-- Students will design and produce a video and multimedia production
09.0.3.9.3
-- Students will explain the need to be a lifelong learner
09.0.3.9.4
-- Students will exhibit appropriate behaviors in both school and work situations
09.0.3.9.5
-- Students will define and demonstrate a personal work ethic
23.3 LANGUAGE ARTS - COMMUNICATING WITH OTHERS
23.3.2.9.1
-- Students will determine purpose, point of view and audience, and choose an appropriate written, oral or visual format.
23.3.2.9.2
-- Students will apply the most effective processes to create and present a written, oral or visual piece.
23.3.1.9.3
-- Students will use the appropriate features of persuasive, narrative, expository or poetic writing.
01.4 THE ARTS - VISUAL ART
01.4.1.9.3
-- Students will communicate ideas consistently at a high level of effectiveness in at least one visual arts medium.
01.4.6.9.3
-- Students will create and solve interdisciplinary problems using multimedia
01.4.6.9.4
-- Students will apply visual arts skills and unde4rstandings to solve problems relevant to a variety of careers.
04.2 LRIT - COMPUTER TECHNOLOGY
04.2.1.9.1
-- Students will make informed choices among technology systems, resources and services
04.2.2.9.7
-- Students will observe local, state and national laws and policies and procedures regarding the use of computers, other technologies and networks
04.2.3.9.1
-- Students will use technology tools and resources for managing and communicating personal/professional information
1. What is Broadcast Technology?
2. What makes up a quality production?
3. What constitutes a story?
4. What is scripting?
5. How do you cite references and sources?
6. What is advertising?
7. How do you determine your target audience?
8. How do you create an effective advertisement?
How does the mass media affect what we do in every day life?
What are the different parts of a news broadcast?
How do you gather and determine worthwhile information?
What interviewing techniques are used for gathering information?
Who are you targeting and what are some targeting techniques?
What are some advertising techniques and their purposes?
How do camera angles and sound bytes affect advertising?
Students in Broadcast Production Technology will develop the ability to:
--Identify different advertising techniques,
--Storyboard an advertisement or news broadcast,
--Write a script,
--Work with the more technical aspects of the studio environment,
--Experiment with different camera angles and audio techniques.
All students will:
--Be exposed to various forms of mass media and its affects on what we do in every day life,
--Be involved in storyboarding a news broadcast,
--Be exposed to information gathering and script writing for stories in a news broadcast,
--Be exposed to various advertising techniques,
--Experiment with different camera angles and audio techniques to relay various messages in advertising.
The student will be able to describe targeting techniques.
The student will be able to demonstrate how to properly use a video camera.
The student will be able to effectively produce a news broadcast.
An example of a grading rubric is as follows:
10 minute Chroma Key
This will be a 10 minute chroma key production that will show different aspects of how chroma key is used. You are to place yourself in a scene that does not normally happen in real life (in space, on water, in a beehive, etc.). As you are in this “space”, you will be describing where you are and what you are doing.
What is key to this production is how seamlessly you will fit into the scene and how smooth the production can go. You can get the background video on line (music videos, car races, bike racing, etc) or make your own.
Final finished piece will be placed in folder as an avi. Scripts, prop sheets, video sources will all be listed and made into a neat, typed packet. No more than two to a group.
The purposes of this exercise are as follows:
1. Learn how to develop a preplan or script
2. Learn how to set shots (shoot to edit)
3. Learn how to add sound tracks
4. Learn how to use different tools specific to the program
5. Learn how to edit
6. Learn how to prepare set and props
You will be evaluated on the following points:
1. Pre-approval to include script, props, lighting 30 points _____
2. Clear audio
(No unwanted background noise,
even levels between scenes, etc.) 10 points _____
3. Crisp video (no washouts, focus, composition, etc.) 10 points _____
4. Printed final script, prop sheet, lighting grids (in packet) 20 points _____
5. Clear chromakey process 20 points _____
6. Saved as avi in folder 10 points _____
Field trip to television station for a news broadcast.
Field trip to an advertising agency involved in video advertisements.
Industry publications such as VIDEO MAKER
Internet resources
Outside professionals in the field
Computer lab
Studio equipment